There’s more to explore in Victoria than you might think. Plan your next holiday around one of these less-touristed, underrated and hidden Victorian destinations and towns.
Regional Victoria's coolest and quirkiest small towns
Whether you’re a history buff, nature lover or adventure seeker, these quaint, quirky, and captivating towns in regional Victoria are worth the drive.
Victoria might be known for its best historical experiences, spectacular scenic drives, and great coastal getaways, but off the beaten track, there are some hidden gems in our midst.
From a gorgeous gold-rush era village to an International Book Town, Victoria's roads-less-travelled are punctuated with must-see spots worthy of any road trip. Here's our guide to some of the most captivating and unique Victorian towns.
Before you embark on your adventure, stay road trip happy by packing your emergency roadside kit and updating your emergency roadside assistance plan. Electric car owners are advised to check EV charging availability along the route prior to leaving.
Clunes
All bibliophiles should bookmark this pretty little Goldfields town north of Ballarat.
Located a 15-minute drive from the RACV Goldfields Resort, it’s home to so many bookshops that it’s been declared an 'International Book Town' – one of only 22 worldwide.
Along with the beloved Booktown Festival in March each year, Clunes regularly hosts free author talks on the third Sunday of every month.
If visiting on any other day, enjoy the peaceful rhythms of the well-read community, where some of the state’s best-preserved 19th-century buildings house cafes, bistros and, of course, bookshops.
More: Best historical experiences in regional Victoria
Fish Creek
You can’t miss the fabulous Fish Creek Hotel. The looming art deco building topped with a huge, stunned mullet by Gippsland artist Colin Suggett has become a beacon to those travelling through the rolling countryside to Wilson Promontory, or those tackling the Great Southern Rail Trail.
Go for a gallery hop around the “Arts capital of South Gippsland” – including the gallery/bookshop of adored children’s author and illustrator Alison Lester, and Celia Rosser’s eponymous gallery showing her intricate botanical drawings – before a lunch of fine Gippsland pub grub at the destination watering hole.
Fish Creek is about 165km from Melbourne via the South Gippsland Highway, and you can break up the journey with a stay at RACV Inverloch Resort.
More: 10 best stops on a Melbourne to Sydney coastal road trip
Dookie
Along with having one of the most memorable names going round, Dookie is a scenic slice of the Goulburn Valley, with a progressive reputation and community feel.
Surrounded by springtime golden canola fields and the trio of hills Mount Major, Mount Saddleback and Gentle Annie, the town offers hidden gems including Dookie Emporium – a vintage treasure trove with a popular cafe – and laidback Tallis Wines in Dookie Hills, where vines thrive in red volcanic soil.
As well as being close to Shepparton, you can also head north to explore the Murray River, with a stay at the RACV Cobram Resort, which is about 30 minutes away by car.
French Island
A French Island in Victoria? It's here, and accessible by ferry from Stony Point and Cowes in nearby Phillip Island. As one of many of the state's island paradises, the area is known for its magnificent national park, which is not only home to Victoria's most significant koala population, but also accommodates over 70 per cent of the island, with over 580 indigenous plants and 230 bird species calling it home.
Once you've arrived, head on an island mountain bike ride, go on a scenic bird-watching trail, look out for seals and dolphins, visit the local winery, or simply have a relax on the white sandy beaches before heading back to the nearby RACV Inverloch Resort.
More: Victoria's hidden and forgotten islands
Forrest
Nestled in the lush Otways, Forrest lures all kinds of travellers, from avid cyclists heading on mountain trails and adventurers searching for the elusive Otways panther, to rugged road trippers and gourmet foodies travelling inland from the Surf Coast.
The Forrest Mountain Bike Trails offer more than 65 kilometres of track winding through the Great Otway National Park, and local hiking trails lead to secluded waterfalls and ferny nooks. Nearby, kayakers paddle between ghostly gums while searching for platypus on haunting Lake Elizabeth. The ever-popular Forrest Brewing Company and eatery beckon when it’s time to refuel.
More: Best bike trails in Victoria
Maldon
Not only does Maldon have the most intact heritage streetscape in Victoria, the charming village, less than two hours' drive north-west of Melbourne, also claims the title of Australia's First Notable Town, after being classified by the National Trust in 1966.
As well as having one of the best country pubs in Victoria, Maldon's 19th-century main street has been meticulously preserved since the gold rush days, with the local railway station (built in 1884), Grand Hotel (1888) and old post office (1870), among some of its beautifully maintained heritage buildings.
More: Best stops on a Calder Highway road trip
Walhalla
Step back in time at Walhalla, a sleepy mountainside village at the edge of the Victorian Alps that might just be Victoria's ultimate ghost town.
After the discovery of Cohen's Reef in the 1860s - a 3km vein of gold running through Walhalla, which yielded more than 50 tonnes of gold – the town became one of Australia’s richest, with some 4000 gold-digging hopefuls calling it home.
These days, the charming village is home to about 35 residents, with the historic centre lovingly restored to its gold rush-era glory. The picturesque spot offers myriad biking and hiking trails but, if you like eerie experiences, take a ghost tour of the old cemetery on the hill.
More: Victoria's 10 best heritage train journeys for kids and adults
Rainbow
There’s no pot of gold at the end of this Rainbow, but the small town on the southern fringe of Victoria’s Mallee is still a hidden gem known as the 'Gateway to the Mallee.'
The Mallee region is a destination in itself, as part of Victoria's great silo art trail and the tiny town of Patchewollock.
The colourfully named destination is situated at the edge of the Big Desert, and surrounded by desert lakes and vast Wimmera wilderness. It's also home to an impressive 23 murals depicting the life and history of the town’s pioneers.
If you want to go 'rainbow hunting', 16 of the murals are located on and around the main street (Federal Street), while the most recent installation is at the rear of the heritage-listed Yurunga Homestead, a beautiful Edwardian-era home built in 1909.
More: The best Australian road trips to tick off your bucket list
Chiltern
Get a taste of Victoria's earliest medicine at Chiltern, located in Victoria's north-east. The historic township and old gold-mining town is home to Dow's Pharmacy, which includes an original apothecary workshop replete with original fittings, as well as equipment, medicine, and other stock dating back more than 100 years.
The original chemist built it in 1859, and one of its early pharmacists was David McEwen, father of the 18th Australian prime minister, Sir John McEwen.
It makes a great stop just 15 minutes before entering the wineries of Rutherglen.
More: Melbourne to Sydney: your ultimate guide road trip guide to the Hume Highway
Koroit
It might be known for its vibrant local pub, but Koroit, on the northern slopes of Victoria's dormant Tower Hill volcano, is also a history buff's treasure trove.
The charismatic rural town, located 15km inland from Warrnambool, describes itself as an 'Irish Village', and is hailed as one of Australia`s most complete examples of an early Irish settlement.
Nestled in a dormant volcano formed some 30,000 years ago, the wildlife haven was declared Victoria’s first National Park in 1892, and offers visitors an up-close-and-personal experience with some of Australia’s most iconic native birds and animals.
More: Volcanoes you can visit in Victoria
Timboon
When it comes to reputations, being known as the town with the best ice cream in the state seems like a pretty enviable one. This Surf Coast hinterland hot spot, known for its cheese and dairy industry, has become a becoming a foodie's haven.
The local Timboon Fine Ice Cream shop has been scooping hand-churned ice cream made using the freshest local ingredients - the milk comes from the neighbour’s farm and the cream from the local dairy - for more than 20 years. There's even a Saundae School for anyone who wants to learn more about the art of ice cream making.
Timboon is also home to an award-winning whisky distillery, which has been pouring fine spirits from its converted railway shed headquarters since 2008. It's also a great place to visit if you decide to take an inland route after exploring the Great Ocean Road.
More: Ultimate Great Ocean Road itinerary: Torquay to Warrnambool
Murtoa
Just 25 minutes' drive from Horsham, roughly halfway between Melbourne and Adelaide, you'll find Murtoa. The quaint country town (pictured at the top of the article) is a gateway to many of the hidden treasures of the far west region of the Wimmera, including the must-do Silo Art Trail.
Established in 1876 around picturesque Lake Marma, the town is home to Heritage Listed sights including the Stick Shed, the only remaining emergency grain store built during World War II, and Kurrajong Tree Avenue; the oldest native street planting in Victoria.
More: The 10 best stops on a Melbourne to Adelaide road trip
Loch
Step out of the city and into a fairytale with a trip to Loch, about 1.5 hours down the South Gippsland Hwy from Melbourne. The stunning town, set against the rolling emerald green hills of the Strzelecki Ranges, is studded with 20th century buildings that are now home to an array of bustling cafes, galleries, gin distilleries, antiques stores and artisan grocers.
For one of the best vantage points in town, don't miss the Cape Horn Lookout on the Loch-Wonthaggi Road. Loch is great place to visit if you're staying at the RACV Inverloch Resort.
More: Things to see, eat and do around Inverloch
Bonnie Doon
'We're going to Bonnie Doon!'
The picture-perfect lakeside resort destination, which was made famous in the 1997 Australian satire The Castle, is situated in north-east Victoria on the edge of Lake Eildon.
Much of the original town of Bonnie Doon was flooded by the construction of the lake in the 1950s and, as such, the township was relocated, earning it the nickname of 'the town that moved.'
The small village is full of culture, with bushwalking, fishing, water skiing, 4WD, trail bike riding and horse riding among some of its more popular activities. Or, if you'd prefer to just relax, sit back and enjoy the serenity.