Cycling has pumped more than $6.3b into the Australian economy, according to a new report, as more and more people turn to bike riding for transport and recreation.
Mobility
Victorian bike riders to benefit from new partnership
Bike riding is booming across Victoria and thanks to an innovative new partnership, it’s now easier to get around and explore the best biking routes the state has to offer.
RACV arevo has expanded its service to bike riders around Victoria, joining forces with BikeExchange to encourage more people to make bike riding part of their daily routine.
As Victorians gear up for summer and ideal bike riding weather, the new partnership will allow registered arevo users access to exclusive offers on bikes, parts and accessories, as well as journey planning and bike tips and tricks.
The partnership comes at a time of strong growth in new bike sales and biking participation, with the COVID-19 pandemic a major contributor. According to a new report, 1.7m bicycles were purchased in Australia in 2020, of which 28% (476,000) were children’s bikes.
The report also revealed that Victoria equalled NSW as the state with the highest number of cycling consumers, while the state trailed only the ACT with the highest percentage of adults spending money on biking.
New bike routes will also make it easier for Victorians to ride to work in the CBD as more head back to the office in the aftermath of the state’s exit from lockdown.
arevo users get exclusive offers on bikes, parts and accessories from Victoria’s leading bicycle retailers. Image: Getty
RACV General Manager arevo Mobility Elizabeth Kim said RACV was excited to launch the partnership.
“This is a partnership that’s going to reap enormous benefits for new and experienced bike riders alike,” Ms Kim said.
“Partnering with one of Australia’s largest online bike marketplace, BikeExchange, will allow arevo to provide even better biking services to our growing bike riding community.
“Now, from the minute you decide to purchase a bike to when you’re planning out safe and convenient routes, the arevo app is literally a one-stop-shop and the best companion a bike rider can have.”
BikeExchange co-founder, Sam Salter, said the partnership would hopefully lead to more people getting on a bike for the first time.
“We’re really excited about the possibilities to work together to get more people out on bikes and riding in an enjoyable, safe way,” Mr Salter said.
“We want to continue to improve the products and services we provide to bike riders of all skill levels, so everyone can feel comfortable and safe.”
To access the exclusive BikeExchange offers for arevo users, you need to be a registered arevo user. The arevo app is available for download in the Apple or Google Play store.
The RACV also supports bike riders through Bike Assist, which empowers Victorian cyclists to call a taxi or cycling expert to help in case of an injury, a broken bike, a punctured tyre or another cycling event. RACV Bike Assist holders receive up to eight callouts per year, including public holidays.
New to biking? Here’s how to get started:
Budget bike buying guide
Tips to build confidence on a bike
Tips for riding a bike safely in the dark
Tips for riding a bike in the CBD
Bike rules for beginner cyclists in Victoria
How to choose the best bike route for your commute
